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Business Planning

Business Planning.

theDeviceDr  dives in to develop a deep understanding of your business model – working with you to create a plan that helps not only manage the early phases of your start-up, but helps maximize the ability to communicate your business value proposition to potential investors.  


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Fundraising & Investor communications.

Investor Communications

We create a spectrum of communication vehicles which broadcast your early-stage investment opportunity… then later deepen the interest level of potential investors.  Social media, targeted email campaigns, in-depth PowerPoint presentations and digital video tools can prove invaluable in moving investors from “curious” to “writing a check”.

Business Management

Business management.

Resources are critical…  and in critically short supply at virtually every start-up!  theDeviceDr  has the breadth and depth of experience in management of early-stage companies to pitch-in with near-zero ramp-up time in:  product management, general operating management, sales and distribution, customer service, development project management, marketing/media management…  and many more!  Big savings by using our services part-time until you are ready to add a full function to your company.

Market Research

Market Research.

We are committed to customer connectivity….  Every  innovative concept can benefit from early customer feedback.  We conduct personal interviews, web surveys, focus groups as required by the project.  Later, our market research supports customer acceptance, adoption rates or market potential claims in investor communications.

Product Management

Product Management.

At, we’re just as comfortable with upstream strategy and product development issues as with downstream promotional and competitive marketing projects.  We see Product Management as a cradle-to-grave responsibility – and we’ve had years of experience spanning all aspects of marketing.

  • Upstream

What functions and features should your product have?  How should scarce resources be allocated amongst multiple attractive projects?  What’s the potential market for a new technology under consideration? can help frame and produce data supporting your decisions on these critical questions and many others.  Customer groups are contacted…  key opinion leaders queried…  and ultimately, we help build your Scientific Advisory Board with key opinion leaders who have a keen interest in your success!

  • Downstream

When your innovation becomes reality, success lies in market performance. maps out your launch plan… according to resources available… and can help implement this plan at every stage or level.  We produce media campaigns – both digital and conventional, product succession/improvement planning, customer education and sales training, promotional events, peer-to-peer selling through a speakers’ bureau… and many other tools to maximize your launch and market penetration

Sales Management

Sales Management.

Top results require exceptional sales and distribution people and systems.  We have experience in constructing salesforces in both direct and distributor/manufacturers’ reps modes, as well as expanding sales groups to improve performance.  theDeviceDr  has experience in constructing and delivering sales training programs as well as sales coaching and forming strategic partnerships with 3rd parties.  Whether your young company needs formation of a new sales function or management of the current sales process to improve results,  has both the breadth and depth of experience you need.

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