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Success Stories
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Success Stories from theDeviceDr.
theDeviceDr will model the project deliverables and approach to fulfillment based on your needs.
Here are a few examples from previous client experiences...
Helped a MedTech company scale from $4M to $40M in revenue in just four years by building the operational, commercial, and growth systems required for sustainable expansion.​
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The Challenge
A funded MedTech company had a strong product, growing market demand, and significant opportunities ahead. Like many companies at this stage, growth was creating complexity.
Commercial execution, quality systems, manufacturing, hiring, investor expectations, and day-to-day operations all needed to scale together.
Without a structured operating system, growth can quickly stall.
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The Approach
I implemented a comprehensive operating framework focused on seven critical areas:
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Operational Leadership & Coordination
• Quality Management Systems
• Manufacturing & Supply Chain
• Commercial Strategy Execution
• Sales Team Development
• Key Leadership Hiring
• Investor Relations & Fundraising Readiness
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Rather than solving isolated problems, the objective was to create an integrated system that connected every function of the business.
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Key Takeaway
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Most MedTech companies do not fail because of the product.​
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They fail because the company beneath the product is not built to scale.​
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The companies that achieve sustainable growth are the ones that deliberately build the operational, commercial, and leadership systems required to support it.​​
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That is the work theDeviceDr was created to do.
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PONTiS Orthopaedics
Building the Foundation for Commercialization
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The Challenge
PONTiS Orthopaedics was an early-stage orthopaedic company with strong technology and significant market potential. The company needed to transition from product development toward commercialization while maintaining alignment across technical, regulatory, operational, and business functions.
As with many emerging MedTech companies, the challenge was not simply developing the product—it was building the organisation required to bring it successfully to market.
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The Approach
As Chief Operating Officer, Tom Ross worked closely with leadership to establish the operational and commercial foundations necessary for growth.
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Key initiatives included:
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Developing investor-ready fundraising materials and supporting capital-raising efforts
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Aligning R&D, regulatory, and commercial teams around common business objectives
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Establishing early go-to-market planning and commercialization strategies
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Building operational processes that supported future scaling
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Creating greater organizational coordination across key functions
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The Result
✓ Secured critical funding to support growth initiatives
✓ Improved alignment between technical and commercial operations
✓ Established a structured path toward commercialization
✓ Strengthened investor confidence and company readiness
✓ Positioned the organization for its next stage of development
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Key Takeaway
Successful commercialization begins long before a product reaches the market.
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By creating alignment between product development, regulatory planning, fundraising, and commercial strategy, companies can move into growth with greater confidence and fewer operational barriers.