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Product Management.

At theDeviceDr.com, we’re just as comfortable with upstream strategy and product development issues as with downstream promotional and competitive marketing projects.  We see Product Management as a cradle-to-grave responsibility – and we’ve had years of experience spanning all aspects of marketing.

  • Upstream

What functions and features should your product have?  How should scarce resources be allocated amongst multiple attractive projects?  What’s the potential market for a new technology under consideration?  TheDeviceDr.com can help frame and produce data supporting your decisions on these critical questions and many others.  Customer groups are contacted…  key opinion leaders queried…  and ultimately, we help build your Scientific Advisory Board with key opinion leaders who have a keen interest in your success!

  • Downstream

When your innovation becomes reality, success lies in market performance.  TheDeviceDr.com maps out your launch plan… according to resources available… and can help implement this plan at every stage or level.  We produce media campaigns – both digital and conventional, product succession/improvement planning, customer education and sales training, promotional events, peer-to-peer selling through a speakers’ bureau… and many other tools to maximize your launch and market penetration
 

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